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Drink Cider, Save the Planet! by Jack Curtis and Jacques Sheehan Co-founders, Carbon Jacked

...... Well kind of… unfortunately it’s not quite that simple. That said, it’s certainly true that every time we make a choice to purchase something, whether it be an investment or a refreshing beverage, our choice can have a markedly differing impact on the environment. And there is a very strong case to be made that, when you do have a drink, picking cider over the usual alternatives of beer and wine is by far the more sustainable choice.   The case for the sustainability of cider starts and finishes with the most fundamental part of the cider-making process: the orchards. Orchards are natural carbon sinks that lock carbon into the soil and trees. Compared with the production methods of...

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